Our Coaches

Michael Gaines

Founder & Head Coach

My career started as a personal trainer at your typical “big box” gym franchise. Although it was a challenge from day 1, I was ready for it – clients at 5 am, clients at 9 pm; clients who aspired to be collegiate athletes; clients who had never exercised; clients who wanted a “quick fix” and crash diets; clients who were lost; and clients who were stepping into the gym for the first time.

It was a daily challenge working with a “one size fits all” program and platform created by executives focused on profit over people. Everyone is so different, so why is the program the same for each person?

I became continually frustrated – how was anyone supposed to hit their individual goals with a program created for an “average” person.

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Maggie Pickerel

Coach

Hello! My name is Maggie, and I am 79 years young, and I have been at The X for 11 years. It has become a home away from home for me, and the community has become my extended family.

Fitness was not always my forte, but I met a special coach who transformed my life. His name is Michael Gaines, sound familiar? Michael showed me the true meaning of what a coach should be. He listened and worked with me every step of my health journey.

My time as a coach at The X has been incredibly rewarding. There is no place like it. Having the ability to share my personal experiences and deliver high-quality, personalized service means so much to me. I lead by example, walking members through every movement and celebrating every success. Stop in and see me!

Nick Gaines

Coach

Hi, I’m Nick! It might sound cheesy, but my passion truly is health, fitness, and proper nutrition. So becoming a coach was an absolute no-brainer. Watching members progress, overcome obstacles, and ultimately achieve their goals is the best “job” in the world.

My time as a coach at The X has been life changing. I have formed so many connections and shared in so many successes. I believe having a foundation built on communication and completely personalized progress is what makes The X a game changer.

If I had to describe my personal coaching style is direct, yet playful! Plus, word on the street is I pick the best music! I can’t wait to work with you!

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MICHAEL GAINES

Founder & Head Coach

My career started as a personal trainer at your typical “big box” gym franchise. Although it was a challenge from day 1, I was ready for it – clients at 5 am, clients at 9 pm; clients who aspired to be collegiate athletes; clients who had never exercised; clients who wanted a “quick fix” and crash diets; clients who were lost; and clients who were stepping into the gym for the first time.

It was a daily challenge working with a “one size fits all” program and platform created by executives focused on profit over people. Everyone is so different, so why is the program the same for each person?

I became continually frustrated – how was anyone supposed to hit their individual goals with a program created for an “average” person. How were my clients ever going to feel encouraged when their progress and success was based on impossible standards? It was wrong, and I was determined to do something better.

There needed to be a genuine collaboration of long-term strategies aligned with our member’s unique goals and lifestyles. Couple that with a safe place where they are heard, seen, and understood. Where programs for exercise, diet, lifestyle changes, conquering health battles, and gaining control are creatively designed, individually prepared, intelligently managed, and continually monitored. It took some time to get it right, but I finally curated a program in a place where each member is individually recognized, yet part of a like-minded community. A place we call The X…and a program that is Proudly Different.

My name is Michael Gaines, and I am the proud founder and head coach of The X. Before you ask…the answer is yes – I hold numerous certifications and have put in years of research that serves as the backbone of every individual program we curate. Our members are my family, and it’s hard to articulate the joy I get watching them triumph over their health, fitness, and diet battles. The results are real, long-term, and rewarding. Stop in and say hello. Tell us how you define success and we’ll help you get there!

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