November 2025

Why You’re Hungry on the Shred (And How 700 Grams of Vegetables Fixes Everything)

Michael's Principles /

Why You’re Hungry on the Shred (And How 700 Grams of Vegetables Fixes Everything) The Lesson Every Member Needs to Know About Fullness, Fat Loss, and the Power of Dense Vegetables Every great transformation has a “Week Where Hunger Shows Up.” It’s predictable. People are eating from the list.They’re following the rules.They’re excited.They’re losing weight […]

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Momentum Over Motivation: The Challenge That Starts Our New Era

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🔥 Momentum Over Motivation: The Challenge That Starts Our New Era Q1 2026 — The Year Momentum Beats Motivation Every January, people all over the world wait for something magical to happen.They wait to wake up “motivated.”They wait for the perfect moment.They wait… and nothing changes. At The X, we do things differently. We don’t

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🔥 The Shred: How Real People Finally Found Freedom (and Why You Should Join Us)

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🔥 The Shred: How Real People Finally Found Freedom (and Why You Should Join Us) If you’ve ever felt stuck…Tired of trying diet after diet.Tired of feeling like you’re the problem. You’re not. The truth is, most plans fail because they’re built for someone else — young athletes, fitness models, or people who already love

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MICHAEL GAINES

Founder & Head Coach

My career started as a personal trainer at your typical “big box” gym franchise. Although it was a challenge from day 1, I was ready for it – clients at 5 am, clients at 9 pm; clients who aspired to be collegiate athletes; clients who had never exercised; clients who wanted a “quick fix” and crash diets; clients who were lost; and clients who were stepping into the gym for the first time.

It was a daily challenge working with a “one size fits all” program and platform created by executives focused on profit over people. Everyone is so different, so why is the program the same for each person?

I became continually frustrated – how was anyone supposed to hit their individual goals with a program created for an “average” person. How were my clients ever going to feel encouraged when their progress and success was based on impossible standards? It was wrong, and I was determined to do something better.

There needed to be a genuine collaboration of long-term strategies aligned with our member’s unique goals and lifestyles. Couple that with a safe place where they are heard, seen, and understood. Where programs for exercise, diet, lifestyle changes, conquering health battles, and gaining control are creatively designed, individually prepared, intelligently managed, and continually monitored. It took some time to get it right, but I finally curated a program in a place where each member is individually recognized, yet part of a like-minded community. A place we call The X…and a program that is Proudly Different.

My name is Michael Gaines, and I am the proud founder and head coach of The X. Before you ask…the answer is yes – I hold numerous certifications and have put in years of research that serves as the backbone of every individual program we curate. Our members are my family, and it’s hard to articulate the joy I get watching them triumph over their health, fitness, and diet battles. The results are real, long-term, and rewarding. Stop in and say hello. Tell us how you define success and we’ll help you get there!

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