At the start of every staff meeting, Michael reviews the Business Values that the X-Project runs off of. These are the actionable principles that they base their relationships and processes on every day.
The #1 value is “Integrity Matters”. Doing the right thing for all of the right reasons every time. It’s also about doing it right in the moment that you know it’s the right thing to do. Not when it’s easy or convenient or you’ve had enough time to wrap your brain around it, but in the moment no matter how difficult that is for you.