🔥 The Shred: How Real People Finally Found Freedom (and Why You Should Join Us) If you’ve ever felt stuck…Tired of trying diet after diet.Tired of feeling like you’re the problem. You’re not. The truth is, most plans fail because they’re built for someone else — young athletes, fitness models, or people who already love […]
🔥 The Shred: How Real People Finally Found Freedom (and Why You Should Join Us) Read More »
Listen HERE on Spotify: The Proudly Different Podcast – Episode #1 Why I Opened a Gym: The X After almost two decades in the fitness industry, one question that has come up recently from our newest clients is, Why did I want to open a gym in the first place? The answer is simple and direct: I
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You want to know what making no excuses looks like? You want to know what it is like to be a single mom of four kids WITH a full time management position job & still commit to her own health? Meet Aura, a 41 year old mom who embodies commitment, discipline, strength, kindness, and so
The X-Project Member Journal: “Making No Excuses” Aura’s Story Read More »
Every day of your life should be an internal Heroes Journey. That is, every day should take you on an internal voyage towards greater self-discovery as you navigate and intertwine the meanings in the narrative of your life. Life exists as individual moments and interactions and it is up to us to make them vast
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Every minute of every day we are being judged. It does not matter what we do or do not do. It’s one of the hard truths about life. But I think it’s time to make a change. It’s time to adopt the mindset that if you’re going to get judged you might as well get
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Taking initiative is a privilege you get when you bet on yourself. You’re picking yourself to win; you’re choosing yourself to figure out the problem and solve it. Initiative is not something given to you. It is something you take. If you’re not living the life you want to live or if you’re not making
Behind the Scenes at our Staff Meetings. This is the message Michael delivered to his staff about coaching with the gifts that make you special. “There is an epidemic of mediocrity spreading through our society and our industry. The combination of inauthenticity and conformity has trapped so many of us and has made us ineffective.
On Being the Hero of Your Own Story – Behind the Scenes with Michael and Staff Meetings Read More »
At the start of every staff meeting, Michael reviews the Business Values that the X-Project runs off of. These are the actionable principles that they base their relationships and processes on every day. The #1 value is “Integrity Matters”. Doing the right thing for all of the right reasons every time. It’s also about doing
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Stop feeling sorry for yourself. Everyone else is scared too. Everyone is afraid. Everyone is in pain. Everyone is facing huge challenges. Everyone has to overcome setbacks. Everyone is in a fight. Everyone has to face the unknown. No one knows for sure what is coming. Everyone has a past. Everyone has regret. Everyone has
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Your improvement in anything is the culmination of thousands of failures. The size of your success is based on how many times you’ve failed at something or how much you’re willing to fail at it. If someone is better than you at something it’s probably because they’ve failed at it way more times than you
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Founder & Head Coach
My career started as a personal trainer at your typical “big box” gym franchise. Although it was a challenge from day 1, I was ready for it – clients at 5 am, clients at 9 pm; clients who aspired to be collegiate athletes; clients who had never exercised; clients who wanted a “quick fix” and crash diets; clients who were lost; and clients who were stepping into the gym for the first time.
It was a daily challenge working with a “one size fits all” program and platform created by executives focused on profit over people. Everyone is so different, so why is the program the same for each person?
I became continually frustrated – how was anyone supposed to hit their individual goals with a program created for an “average” person. How were my clients ever going to feel encouraged when their progress and success was based on impossible standards? It was wrong, and I was determined to do something better.
There needed to be a genuine collaboration of long-term strategies aligned with our member’s unique goals and lifestyles. Couple that with a safe place where they are heard, seen, and understood. Where programs for exercise, diet, lifestyle changes, conquering health battles, and gaining control are creatively designed, individually prepared, intelligently managed, and continually monitored. It took some time to get it right, but I finally curated a program in a place where each member is individually recognized, yet part of a like-minded community. A place we call The X…and a program that is Proudly Different.
My name is Michael Gaines, and I am the proud founder and head coach of The X. Before you ask…the answer is yes – I hold numerous certifications and have put in years of research that serves as the backbone of every individual program we curate. Our members are my family, and it’s hard to articulate the joy I get watching them triumph over their health, fitness, and diet battles. The results are real, long-term, and rewarding. Stop in and say hello. Tell us how you define success and we’ll help you get there!
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