Author name: Michael Gaines

Jessica

My whole life I’ve struggled self-doubt. I’ve always had this idea of what I could do, and couldn’t believe I could do much beyond that. I’ve set these walls, these limits, of what I can reach and then — full stop — that’s it. Every day, CrossFit helps me work through this. When I was

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Hannah

Before the X-Project I had never belonged to a gym. Ever. I didn’t understand why anyone would pay money to go to a gym, because I never had to. I have played sports my entire life, through college, and had access to basketball courts, lacrosse fields, and weight rooms…until I didn’t anymore. I am not

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Stephanie

Before I came to X-Project I was your typical weightlifter.  I had competed in figure competitions in 2010 and 2011 and just continued on that path of lifting certain body parts on certain days aiming for aesthetics rather than overall fitness and health.  I thought I was strong and did the standard weight lifting, preferring

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Emily

My name is Emily and I’ve been a member of the X-Project since September 2016. I am a 24 year old teacher, and I am getting married in July of 2017! Way before the X-Project (in high school) I was an athlete. I played field hockey and lacrosse and was in great shape. I loved

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John

At age forty I weighed over 300 pounds, took 16 prescription pills daily, my life was out of control and excessive food consumption was leading me down a path of physical and mental deterioration. My cocktail of medications was intended to treat: diabetes, extremely high cholesterol, sleep disorders, acid reflux, anxiety and depression. Life was

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MICHAEL GAINES

Founder & Head Coach

My career started as a personal trainer at your typical “big box” gym franchise. Although it was a challenge from day 1, I was ready for it – clients at 5 am, clients at 9 pm; clients who aspired to be collegiate athletes; clients who had never exercised; clients who wanted a “quick fix” and crash diets; clients who were lost; and clients who were stepping into the gym for the first time.

It was a daily challenge working with a “one size fits all” program and platform created by executives focused on profit over people. Everyone is so different, so why is the program the same for each person?

I became continually frustrated – how was anyone supposed to hit their individual goals with a program created for an “average” person. How were my clients ever going to feel encouraged when their progress and success was based on impossible standards? It was wrong, and I was determined to do something better.

There needed to be a genuine collaboration of long-term strategies aligned with our member’s unique goals and lifestyles. Couple that with a safe place where they are heard, seen, and understood. Where programs for exercise, diet, lifestyle changes, conquering health battles, and gaining control are creatively designed, individually prepared, intelligently managed, and continually monitored. It took some time to get it right, but I finally curated a program in a place where each member is individually recognized, yet part of a like-minded community. A place we call The X…and a program that is Proudly Different.

My name is Michael Gaines, and I am the proud founder and head coach of The X. Before you ask…the answer is yes – I hold numerous certifications and have put in years of research that serves as the backbone of every individual program we curate. Our members are my family, and it’s hard to articulate the joy I get watching them triumph over their health, fitness, and diet battles. The results are real, long-term, and rewarding. Stop in and say hello. Tell us how you define success and we’ll help you get there!

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